Senior SEO Expert / Link Building Specialist

Job Category: SEO
Job Type: Full Time
Job Location: Lahore On-site

About Us:

SEOMasterz is a leading digital marketing agency known for its innovative strategies and results-driven approach. Our mission is to help businesses achieve their online marketing goals through effective SEO and digital marketing solutions.

Job Description:

We are seeking a highly skilled and experienced Senior SEO Expert / Link Building Specialist to join our dynamic team. The ideal candidate will have a deep understanding of SEO best practices, with a particular focus on link building strategies that drive organic traffic and improve search engine rankings.

Key Responsibilities:

  • Develop and implement effective SEO strategies with a focus on link building.
  • Conduct thorough keyword research and competitive analysis.
  • Monitor and analyze SEO metrics, including web traffic, rankings, and link profile.
  • Collaborate with content creators to ensure SEO-friendly content.
  • Stay updated with the latest SEO trends and algorithm changes.
  • Build and maintain relationships with key influencers and authoritative websites.
  • Prepare and present reports on SEO performance and strategies.


  • Minimum of 5 years of experience in SEO with a focus on link building.
  • Proven track record of successful SEO strategies and link building campaigns.
  • Strong understanding of search engine algorithms and ranking factors.
  • Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz).
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • Bachelor’s degree in Marketing, Business, or a related field.
  1. Strategic Planning and Analysis:
    • Ability to analyze a website’s link profile.
    • Competency in planning link building strategies tailored to specific goals.
  2. Research Skills:
    • Proficiency in researching and identifying high-quality, relevant link opportunities.
    • Skilled in competitor analysis to understand their link profiles.
  3. SEO Knowledge:
    • Deep understanding of SEO, particularly how links impact search engine rankings.
    • Familiarity with Google’s guidelines and the impact of algorithm updates on link building.
  4. Technical SEO Understanding:
    • Knowledge of technical aspects that influence linking (like PageRank, link equity, anchor text optimization).
  5. Content Marketing:
    • Insight into creating or identifying link-worthy content.
    • Understanding of how different types of content (blogs, infographics, videos) attract links.
  6. Relationship Building:
    • Skills in building and maintaining relationships with website owners, bloggers, and influencers.
    • Good networking ability to expand the pool of linking opportunities.
  7. Communication Skills:
    • Strong written and verbal communication for effective outreach.
    • Persuasive skills to convince others to link to the site.
  8. Tools Proficiency:
    • Proficiency in using link building tools (like Ahrefs, SEMrush, Majestic) for analysis and tracking.
  9. Creativity:
    • Ability to think creatively for unique link acquisition strategies.
  10. Patience and Persistence:
    • Patience to build quality links over time.
    • Persistence in following up and nurturing leads.

Skills for an Outreach Expert:

  1. Communication Skills:
    • Excellent written and verbal communication for crafting compelling outreach messages.
    • Ability to tailor communication style to different audiences.
  2. Relationship Management:
    • Skill in building and nurturing relationships with influencers, bloggers, and industry experts.
  3. Research and Targeting:
    • Proficiency in identifying and targeting relevant and influential platforms or individuals.
    • Ability to conduct thorough research to personalize outreach efforts.
  4. Content Knowledge:
    • Understanding of content types and their appeal to different targets.
    • Ability to align content outreach with the interests of the target audience.
  5. Social Media Savvy:
    • Knowledge of various social media platforms for outreach.
    • Understanding of social media trends and influencer marketing.
  6. SEO Understanding:
    • Basic knowledge of SEO and how outreach contributes to SEO goals.
  7. Analytical Skills:
    • Ability to analyze the success of outreach campaigns.
    • Skills in using tools for tracking and analyzing outreach efforts.
  8. Email Marketing Skills:
    • Experience with email marketing tools and strategies.
    • Knowledge of best practices for email outreach.
  9. Adaptability:
    • Ability to adapt strategies based on response rates and feedback.
  10. Organizational Skills:
    • Strong organizational and project management skills to handle multiple outreach campaigns simultaneously.


  • Competitive salary and benefits package.
  • Opportunities for professional development and career advancement.
  • A collaborative and supportive work environment.

How to Apply:
Please fill out this form or send your resume and a cover letter explaining why you are the ideal candidate for this position to [].

We look forward to hearing from you!

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