What is a backlink?

September 16th, 2009 No Comments   Posted in SEO

Backlinks or inbound links are the links from other websites that point toward your website. A typical backlink is one that is obtained from other relevant websites. Backlinks form an essential part of SEO. They have twin purpose of escalating your website value and also traffic. The larger the number of link the more valuable is your website in the sight of search engines. Search engines grade a website with two major factors the uniqueness of content and the number of backlinks to your website.

Backlinks also affirm the authority of your website on the subject it proffers. As it is typical of websites to refer an authentic site to support its claim, the more number of links pointing your site indicates the level of your site’s authority on the subject. Although all backlinks have a specific value, not all backlinks are equal. The value of a backlink depends on several factors, such as the uniqueness of the content of the website, pagerank, relevancy of the content, and the like.

Backlinks are of various types for example backlinks with nofollow attribute will have no weight in the sight of search engines. A do follow link from a high PR website delivers the so called Google juice to your website that helps in increasing your page rank. One other important information is that these links should occur naturally any attempt to by backlinks for the purpose of boosting page rank will result in dire consequences. There are a number of ways to obtain backlinks for your websites without violating the SEO rules. Some knowledge of codes for backlinks will be of great help when you start building backlinks for your website.

The following are the various types codes for setting up backlinks:
•    HTML: <a href=”http://www.sitename.com”>ANCHOR TEXT</a>
•    BBCode: [url=http:/www.sitename.com]ANCHOR TEXT[/url]
•    Textile: “ANCHOR TEXT”:http://www.sitename.com
•    Wiki Markup: [url:ANCHOR TEXT|http:/www.sitename.com]
•    Wiki 2: [http://www.sitename.com|ANCHOR TEXT]
•    Regular Wiki: [http://www.sitename.com ANCHOR TEXT]

Getting Backlinks to Your Site

September 13th, 2009 No Comments   Posted in Link Building, SEO

When it comes to getting backlinks to your website, there a so many ways that help you acquire backlinks. The first and foremost thing every website owner and web masters do is free directory submissions. Free directory submissions provide you with high quality backlinks and there’s no limit as thousands and thousands of directories exist in the internet.

The second popular way to generate backlinks that bring in good traffic is the RSS feed, programs like feedvertising allow you to place regular links inside the RSS feed.

Press releases are yet another great way to obtain quality backlinks for your websites. All you have to do is write a press release and include your links in the contact section and post it in the press release websites. These backlinks can both bring in traffic as well as link juice.

Article submission is the most popular of all the methods to get great number of high quality backlinks. There are several article directories where you can write fresh content and submit your articles with your links embedded in it. Since you can use the exact keyword as anchor text with in the articles you get the complete benefit from your backlinks. Since article directories allow publishers to reprint the articles along with the links in the article, you have an opportunity of multiplying your backlinks many times. This one time activity of yours will provide you with endless addition of backlinks. This is why article submissions are considered a great way to successful marketing. You can submit articles either manually or via software programs to save time and money.

Yet another common method followed by webmasters is the link exchange program where you will have to place other websites’ links in return. However, beware of link farms that follow black hat SEO. If detected by search engines your website may lose value or even get penalized. Purchasing of links from high PR websites is also viewed seriously by search engines.